Brand reformulates additional offering from their clinically proven Hydrating line

SIMI VALLEY, Calif., January 06, 2022--(BUSINESS WIRE)--Leading vegan, natural, proven clean beauty skincare brand DERMA E today launched the newest addition to their dermatologist-recommended Hydrating line with the debut of the Ultra Hydrating Lip Plumping Treatment. Additionally, they have begun the process of reformulating the existing Hydrating line, starting with the Ultra Hydrating Dewy Skin Serum, enriched with even more highly effective ingredients for added hydrating power and long-lasting moisture.

Created with a unique blend of lip-enhancing ingredients and antioxidants, the new Ultra Hydrating Lip Plumping Treatment helps intensify natural lip color and volume as it conditions, plumps, and promotes visibly fuller lips. Hyaluronic Acid and Jojoba Oil help to deeply moisturize and nourish dry skin for long-lasting hydration, while Cinnamon Oil and Paprika help to plump and enhance natural lip color. With a tingling sensation and a non-sticky, healthy shine, lips appear instantly fuller and more defined.

Formerly named Ultra Hydrating Serum, the new and improved Ultra Hydrating Dewy Skin Serum is infused with olive-derived Squalane, Ceramides, Green Tea, and Hyaluronic Acid to help nourish skin with long-lasting moisture for up to 72 hours*, while protecting barrier function. Natural Mica delicately enhances for a luminescent, dewy finish, and skin remains soft, supple, and well-hydrated throughout the duration of the day.

*Based on results from an independent clinical study on the Ultra Hydrating Dewy Skin Serum.

"Our New Ultra Hydrating Lip Plumping Treatment is a wonderfully effective new addition to our clinically proven, dermatologist recommended Hydrating collection, and it’s sure to become a customer favorite. And the newly enhanced Ultra Hydrating Dewy Skin Serum is now enriched with even more skin-loving ingredients that help bring enhanced, long-lasting moisture to the skin," said Barbara Roll, Chief Marketing Officer of DERMA E.

DERMA E’s Hydrating line is ​​most effective for individuals with normal to dry skin, and those experiencing dehydration. The brand’s Hydrating solutions can be especially beneficial in colder months, and anytime skin needs a boost in moisture. The line also includes the Ultra Hydrating Alkaline Water Eye Gel, Ultra Hydrating Alkaline Gel Booster, Hydrating Day Cream, Hydrating Night Cream, Hydrating Facial Mist, Hydrating Eye Cream, Overnight Hydrating Facial Mask, Hydrating Facial Alkaline Cloud Cleanser, and Hydrating Gentle Cleanser. The new Ultra Hydrating Lip Plumping Treatment will retail for $15.99, and the newly reformulated Ultra Hydrating Dewy Skin Serum will continue to retail for $29.50. Both products are available now on DERMAE.com.

DERMA E is a leading natural, eco-ethical skincare brand with a global presence. Founded in 1984 and headquartered in Simi Valley, California, DERMA E’s mission is to deliver high quality, affordable and natural skincare products to consumers. DERMA E’s products are 100% vegan and cruelty-free and do not contain parabens, sodium lauryl sulfates, petrolatum, mineral oil, artificial colors, gluten, soy or GMOs. For more information on DERMA E, please visit: https://www.dermae.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220106005181/en/

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