Beach World’s owner Declan O’Connor and his colleague Isabella Butler said in the store on Strand Road in Tramore: “There may not be any 99, and 99 is Flake—other than that, it's just an ordinary old cone." '

Some people like a scoop of ice cream, some people like to spin in the bathtub, but for 99 lovers, the supply of Irish food may be shortened this summer.

In the past few months, shops and businesses in the Republic that should regularly import products from the UK have felt the impact of Britain’s departure from the European Union.

For shops selling 99 types of ice cream, such as Beach World in Tramore, Co Waterford, people are rushing to buy Cadbury's Flakes.

Declan O'Connor, owner of the Strand Road store, said that since it is difficult to buy Flakes, he may not be able to sell 99s once the inventory runs out.

A few weeks ago I received a call telling me that Cadbury in the UK does not have any 99 Flakes in stock.

"We are scrambling to see if we can get as many things as we can to try to keep us going until they are available again.

Mr. O'Connor said: "There may not be any 99s, and the 99s is Flake—other than that, it's just an ordinary old cone."

DG Foods Ltd is a Watford company that provides international products to local businesses-many of which are located in the UK. Andrew Hepburn is the company's consultant.

"There is a panic, people are buying more stocks than usual, for example in Tramore-they want to make sure they are the kind of stocks that don't run out of Flake.

"We hope that in another six months, the situation will start to stabilize and people will import goods through Europe because the tariffs from here to the UK seem to be higher.

"At present, if you import from France the stock that has been imported from the UK, it seems to be cheaper than the stock imported directly from the UK to Ireland," Mr. Hepburn said.

Economist Jim Ball said that until there are alternatives in the Irish market, businesses in the Republic will continue to be stimulated.

The importance of brands will never be underestimated, and efforts must be made to convince Irish consumers to abandon the brands they grew up and love.

"If these brands become unavailable or become more expensive, consumers will have no choice but to explore other brands.

"If you can't buy Flakes, you have to find some alternatives, but for short-term businesses like Tramore's 99 sellers, these months will be full of challenges," Mr. Bower said.

A spokesperson for Mondelez International stated that the company has seen increased demand for Flake in Ireland and is working closely with customers to supply it. 

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